About us
Exceedity is a team of board-level operators who scale companies with founders, not from the sidelines. Our incentives are aligned (fees blended with equity/deferment case-by-case), and we ship the work ourselves, from performance and Shopify to automation and analytics. We’re selective, fast, and accountable: if ambition, fit, and alignment are there, we move quickly.
Our vision
To be the most trusted operator–partner for digital businesses: a board-level team that founders choose when they want disciplined growth, AI as an advantage, and incentives aligned with long-term value. We aim to turn ambitious, cash-efficient companies into compounding companies, measurably, repeatably, and founder-first.
Our mission
To make board-level leadership accessible to ambitious founders. We embed as non-executive operators, align our upside with yours, and utilise AI to eliminate overhead, so every pound of effort compounds.
- Operate with discipline
- AI-first
- Scale fast
- Founder-focused
Our story behind our firm
Founded as an AI-first service provider. We set out to help teams free up their time and grow, not replace people.
Claire Astbury joins as Managing Partner with 16+ years in digital growth across retail/eCommerce; operator experience spanning performance, brand, and eCommerce leadership.
Achieve Google, AWIN and Shopify Partner Status.
Nicola Lumb joins as a Senior Associate focused on data-driven brand and growth strategy.
Launch as Google CSS, become an Amazon Ads partner and Meta Partner.
We launched the Exceedity Investor Network to connect high-growth startups with experienced investors, facilitating selective introductions for pre-seed and seed-stage founders.
Achieve Make.com's advanced certification and Partner status underway.
Our mantra
Start small, learn fast
Ship in days, measure, iterate. (Build, measure, learn.)
Kill work-in-progress
Fewer things at once; finish what moves the metric.
Find the bottleneck
Fix the system’s constraint before adding more effort.
Ship continuously
Tiny releases, continuous delivery, reversible changes.
Outcomes over output
Revenue, margin, cycle time, not vanity metrics.
Automate the boring work
Assistants, workflows, and small tools that scale you.
Our Leadership
Led by proven executives; supported by senior associates.
