Our Model

We take a board seat, build with you, and align fees with your upside.

Partnership

We join as a Non-Executive Director and operate alongside your team. We set goals, run a weekly trading cadence, and ship work.

Where it fits

  • You’re aiming for national/international scale
  • You want operating discipline and an AI-first engine
  • You’re open to fees + equity/deferment

What we do

  • Leadership & trading: board/NED, stretergy, trading, OKRs, dashboards
  • Growth: Google Ads (incl. CSS), Meta, AWIN, Amazon Ads; SEO + CRO
  • Commerce & CX: Shopify ownership, checkout/CX, Zendesk/, catalogue ops
  • Automation: OpenAI + Make.com; custom Shopify apps

Professional Services

Expert execution without the aligned-incentives model. Fixed scope. Clear deliverables. Fast start.

Where it fits

  • You need specialist help now (ads, CRO, Shopify, automation).
  • You want to test us before a partnership.
  • Your board prefers straight fees.
  • A focused project (Shopify rebuild, app, automation rollout) is the priority.

What we do

  • Performance & affiliates: Google Ads (incl. CSS), Meta, Amazon Ads; AWIN setup & optimisation.
  • Shopify & CRO: build/rebuild, checkout/UX, speed; SEO + CRO program.
  • AI & automation: OpenAI assistants, Make.com workflows, catalogue/price automation; bespoke Shopify apps.
  • Marketplace expansion: Amazon/eBay/TikTok/Temu playbooks; B2B/dropship; international rollout.