PoundFun

Exceedity partners with PoundFun at board level, with an Exceedity director on the board. We helped to shape the audience and marketing strategy and rebuild the growth engine and operating rhythm - P&L focus and marketing brought back in-house. We hold an equity position and lead the roadmap to a durable path to profitability.

PoundFun is a value eCommerce retailer built for range, price and speed. The proposition is simple: essential everyday products at sharp prices, shipped fast, with a site that converts and campaigns that compound. Operations and growth run from a single playbook so decisions tie directly to contribution.

• P&L discipline: unit economics, overhead review, supplier terms
• Marketing insourced; Google CSS live; performance stack simplified
• Weekly trading cadence with clear owners and metrics
• Customer experience upgrades: CRO program, content and range hygiene