Prop Options
The defining brand in premium cake styling. IP-backed, design-led products trusted in 87+ countries.
About the company
Exceedity partners with Prop Options at board level, advising founders and operating the digital growth stack end-to-end. We created the brand, audience and marketing strategy and run full performance marketing (Google, Meta, Pinterest, Etsy), Email, SEO/CRO, and PR coordination. We helped plan and implement international rollout, and built a bespoke Shopify app to unlock operational leverage.
Prop Options is the category leader in premium cake styling, serving professionals in 87+ countries with trend-setting, IP-protected products. The business sits at the intersection of eCommerce, 3D manufacturing, and premium events.
- Global trend-setter in premium cake displays
- First-to-market formats (separators, stands, tools) with registered IP (PropSecure®, Floral Tiara, Floral Crown, Cake Spiral) and active marketplace enforcement
- Revenue from D2C, marketplaces, and wholesale
