Board-level partners for ambitious founders.
We embed at board level, apply AI-first growth, and align fees via equity or deferment.
Who We Are
Led by Glen Richardson (Fruugo, The Range) and Claire Astbury (Create Better Group - acquired by Dr. Oetker). We partner with founders as Non-Executive Directors, aligning incentives and embedding AI-enabled growth.
Our Partners
We partner with companies where our board-level expertise, AI-first approach, and aligned incentives can unlock real scale.
How We Partner
Board-level entry
We join as Non-Executive Directors, bringing proven C-level experience to shape strategy and unlock growth.
Aligned incentives (fees/equity/deferment)
Our model blends professional services, equity, and deferred income - so our rewards grow alongside yours.
AI-driven growth
From automation to assistants and Shopify apps, it’s the operating system of how we scale businesses.
Scale together
We build long-term value with founders who share our ambition, creating enduring success.
Industries We Partner In
We partner with online retailers and D2C brands scaling nationally and internationally.
From fresh produce to FMCG, we help consumer brands reach new markets and audiences.
Platforms, apps, and automation tools where AI-first strategies create global scalability.
What we look for
Our Leadership
Led by proven executives; supported by senior associates.
